Q: Why are the Cowboys always one of the teams that are playing on Thanksgiving?
A: The Detroit Lions and Green Bay Packers played each other on Thanksgiving day for many years. In the mid 1960’s, as the NFL grew bigger and gained more national media attention, they wanted to add a second game to their Thanksgiving day schedule.
No other NFL teams had interest in playing a mid-week game near the end of the season. However, Tex Schram the Cowboys’ GM at the time, saw it as a chance to put his 5 year old team in the national spotlight. So, on November 24, 1966 the Cowboys played the Cleveland Browns and came away with their first Thanksgiving Day victory.
It worked out so well that the Dallas Cowboys have become a big part of many football fans holiday celebration and it certainly hasn’t hurt the Cowboys desire to become America’s Team.